Univision Launches ‘Noticias’ Spanish-Language News App for iPhone, Android
Via Scoop.it – Periodismo 3.0
Hispanics, according to Nielsen, have the second-highest penetration of smartphone usage among U.S. ethnic groups, and a news app was just born specifically targeting that demographic. Univision is launching its first news app, “Noticias Univision,” based on the broadcaster’s TV brand and website of the same name. The ad-supported, free app is now available for iPhone / iPod and Android, with an iPad version in the works. “Noticias Univision” is launching in the U.S. App Store only, covering the U.S. and Puerto Rico. There are no plans for further international markets at this time.